Buy a T-shirt and support Sag Harbor Cinema

Sales of these T-shirts support Sag Harbor Partnership’s efforts. (Credit: Courtesy photo)

In the wake of the massive December Main Street fire in Sag Harbor that devastated several buildings — including the iconic Art Deco Sag Harbor Cinema, a new startup called Surf and Slide Co. has partnered with the non-profit Sag Harbor Partnership to run a T-shirt drive with all profits going toward the Sag Harbor Cinema.

Sag Harbor Partnership hopes to raise $8 million to purchase the cinema site and rebuild it as a non-profit community cinema arts center. The group needs to raise $6 million by July 1. While several big donors have stepped in to help — including Billy Joel whose sizeable donation will ensure the popcorn stand will be named after him — there is still a long way to go.

That’s where Montauk-based Surf And Slide Co. comes in. This new startup pairs merchandise with charitable campaigns on a local level. Think TOMS shoes, but with a local twist. The company’s current campaigns include “Make Montauk Less Great Again” hats (benefitting the Surfrider Foundation — Eastern Long Island Chapter), and the Tank Tops (benefitting the Wounded Warrior Project).

Now, Surf and Slide is getting behind the cinema project by selling a line of T-shirts featuring the movie theater’s iconic Sag Harbor sign, which was saved after the fire and will be incorporated into the rebuilding of the theater.

“As a lifelong visitor to the Village of Sag Harbor, I was heartbroken to see the headlines last December about the Main Street fire and even more disheartened when I learned that the Sag Harbor Cinema had taken massive damage,” explained Jack Keating of Surf and Slide. “The theater represented a lot of what makes Sag Harbor a special place — the welcome feeling that time skipped over this salty corner of the world — a place where you could buy a kite at the corner store, watch the boats with some ice cream, or catch a cheap film at the cinema.”

“Donating 100 percent of the profits for this campaign was an obvious choice,” he said. “ I couldn’t bear to see Sag Harbor Partnership’s campaign come up short of their $6 million goal for lack of trying.”

Check out the shirts at or on Instagram @surfandslide. They are currently listed at $30, but Jack adds that there will be some promotions coming up in the next few weeks.